What is Affiliate marketing
Aff iliate marketing Aff iliate marketing: Aff iliate marketing is a type of performance - based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate 's own marketing efforts . It is a modern variation of the practice of paying find er 's - f ees for the introduction of new clients to a business . Aff iliate marketing is typically done on a pay - per - click ( P PC ) basis . Publishers ( aff ili ates ) are paid when a customer clicks on a link that directs them to a merchant ’ s website . In some cases , the merchant may also pay the publisher a commission for any sales generated from the customer ’ s visit . In affiliate marketing , merchants pay commissions to publishers on each sale generated through an affiliate link . There are four parties involved in affiliate marketing : the merchant ...