What is Affiliate marketing

Affiliate marketing 

Affiliate marketing:

Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate's own marketing efforts. It is a modern variation of the practice of paying finder's-fees for the introduction of new clients to a business.

Affiliate marketing is typically done on a pay-per-click (PPC) basis. Publishers (affiliates) are paid when a customer clicks on a link that directs them to a merchant’s website. In some cases, the merchant may also pay the publisher a commission for any sales generated from the customer’s visit. In affiliate marketing, merchants pay commissions to publishers on each sale generated through an affiliate link. There are four parties involved in affiliate marketing: the merchant (also known as ‘retailer’ or ‘brand’), the network (that contains offers for the affiliate to choose from and also takes care of the payments), the publisher (also known as ‘the affiliate’), and the customer. The advantages of affiliate marketing for merchants include: • Low cost: There are no additional costs involved in setting up and managing an affiliate program. • Increased exposure: Affiliates can help increase brand awareness and reach new markets. • Increased sales: Affiliates can drive more traffic to a website, which can lead to more sales. • Performance-based: Merchants only pay affiliates for the sales they generate. The advantages of affiliate